OUR FELLOWS
Sarah Lubega Mayanja believes that effective agricultural marketing is one of the keys to economic success in Uganda. She is involved in agricultural commodity marketing, specifically on value-chain development.
In her work with Pan Africa 2000 Network, Mayanja links large-scale buyers with sellers—farmers producing maize, soybeans, and groundnuts—and helps to ensure a fair deal for all. “We are trying to assure both parties that the product will be the right quality and quantity, that it will be delivered on time, and that everyone is paid as agreed,” explains Mayanja. “Big buyers don’t want to go around finding one bag here, another there. We work with NGOs who connect us with farmers’ networks. The farmers are happy because they get a good price and the buyers are happy because they get quality produce,” says Mayanja.
We are trying to assure both parties that the product will be the right quality and quantity, that it will be delivered on time, and that everyone is paid as agreed,” explains Mayanja. “Big buyers don’t want to go around finding one bag here, another there. We work with NGOs who connect us with farmers’ networks.
Field of Research
Building rural agricultural networks for improved market information-sharing between value-chain actors to facilitate more equitable trade.
Fellows Stories
Linking Farmers to Markets – Experiences in Developing Sweet Potato Value Chains in East and Central Africa
Date: December 2, 2015
AWARD Fellow, Sarah Mayanja, a Research Associate and Agricultural Market Specialist at the International Potato Center (CIP), gave the following presentation during the AGRINATURA Science Days dedicated to “Growing together: Family farming and agricultural sciences transforming world food systems” (Vienna, 5-8 May 2014).